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Brightshare Affiliate

London, 9 September 2009 - BrightShare Ltd., one of the most well-established and successful online gambling affiliate programs, is the third group to receive the eCOGRA Affiliate Trust Seal following rigorous inspection and monitoring by the independent player protection and standards body's professional compliance teams.

BrightShare handles the affiliate marketing activities of the popular Jackpot Factory group, which owns nine online gambling brands including five online casinos featuring Microgaming's Viper download and Flash instant play software, a multiplayer poker room, an online bingo hall and two mobile casinos.

Like eCOGRA's accreditation process for gambling site operators, the recently introduced affiliate service provides detailed best practice business standards, backed by a strict inspection and monitoring process. Approved affiliate programs display the eCOGRA Affiliate Trust Seal, marking the holder's success in achieving the required levels of integrity and efficiency.

About BrightShare:
BrightShare is the affiliate program of the Jackpot Factory group, administering affiliate marketing activities for some of the Internet's leading tier one Internet gambling brands. These include All Slots Casino, All Slots Mobile Casino, All Jackpots Casino, All Bingo Club, Wild Jack Casino, Wild Jack Mobile Casino, The VIP Lounge Casino and First Web Casino.

BrightShare runs on the Microgaming Affiliate System, which provides affiliates with the same high standards of security and integrity as the Microgaming gaming management systems.

The affiliate program has won the Casinomeister Best Affiliate Program award for the past two years.

About eCOGRA:
eCOGRA (www.ecogra.org) is a non-profit London-based organisation that sets online gambling standards and provides an international framework for best operational and player protection practice requirements, with particular emphasis on fair and responsible gambling. These are enforced through inspections and reviews, and continuous monitoring. Accreditation is open to all software companies and their operators. Accredited companies are entitled to bear the "Safe and Fair" seal, indicating to players everywhere that all operational systems and games are fair and continuously monitored to consistently high standards.

After a year of research and development, the organisation recently launched the Affiliate Trust Seal program that recognises casino and poker affiliates that adhere to the same high standards.